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Transforming Beauty Online: A Custom Website and SEO Boost for Maribel’s Magic

Transforming Beauty Online: A Custom Website and SEO Boost for Maribel’s Magic case study results

Working with Maribel’s Magic

Gyde partnered with Maribel’s Magic, a skincare and esthetician spa in Los Angeles, to design and launch a custom website in just three weeks. The site included a custom CMS and backend administration tools to manage services, photos, and content. With a sleek design and SEO-driven structure, the website significantly boosted traffic and helped Maribel’s Magic reach more clients across Los Angeles communities.

Maribel’s Magic, established in 2022, may be a new brand in the beauty industry, but its team brings deep expertise in skincare, hyperpigmentation treatments, and anti-aging services. Founder Maribel has built a spa known for personalized, high-quality treatments, from facials to brows, that enhance natural beauty while offering a luxurious and relaxing experience.

Despite glowing client reviews and a strong in-person reputation, Maribel’s Magic needed a professional online presence to reflect the excellence of their services and to attract more clients across Los Angeles.

Gyde developed a custom website designed for both elegance and functionality. The project included:

  • A custom CMS allowing staff to easily update services, promotions, and content.

  • A backend administration system for photo management and service updates.

  • SEO optimization targeting Los Angeles neighborhoods, including Mar Vista, Culver City, Marina del Rey, Santa Monica, Inglewood, and beyond.

  • A mobile-first, responsive design tailored for clients booking from their phones.

The project was completed in just three weeks, ensuring Maribel’s Magic could quickly scale its digital presence.

The Challenge

  1. New brand awareness – As a newer spa, Maribel’s Magic needed to stand out in a competitive Los Angeles market.

  2. No digital infrastructure – They required both a front-facing website and a backend system to manage operations.

  3. Traffic growth – Needed to convert strong word-of-mouth reputation into measurable online leads.

Our Solution

  • Designed and launched a custom CMS website in two weeks.

  • Developed a backend admin system to manage services, pricing, photos, and content.

  • Optimized site for local SEO visibility across Los Angeles.

  • Built a clean, luxury-inspired design aligned with the spa’s brand identity.

Results Achieved

  • 72% increase in web traffic within the first three months.

  • Higher customer engagement, with more service bookings made through the website.

  • Professional branding online, matching the spa’s growing reputation offline.

  • Easy management tools, empowering Maribel’s team to keep content fresh and updated.

Technologies Used

PHP/MySQL, Custom CMS
  • Client

    Maribel’s Magic

  • Website

    maribelsmagic.com

  • Location

    Los Angeles, CA

  • Technologies Used

    PHP/MySQL, Custom CMS

  • Project Type

    Website Design

  • Duration

    3-4 weeks